![]() ![]() L2 Technology will unify the strengths of two brands, Leica and LUMIX, be a symbol of the collaboration by combining the technologies and know-how of the two companies in the fields of new camera and lens products and next generation software, and create technologies and solutions that deliver new value in the new era. Both companies agreed to increasingly bundle their core competencies and to develop new technologies and solutions resulting from this collaboration under the name of “L² Technology ” (L squared Technology) which symbolically uses the two „L“ of “ Leica ” and “LUMIX ” in their marketing activities going forward. Panasonic Entertainment & Communication Corporation (Headquarters in Osaka, Japan) and Leica Camera AG (Wetzlar, Germany) today announced that they have reached an agreement for a new comprehensive business alliance. Leica Camera AG and Panasonic signed strategic comprehensive collaboration agreementĪnd develop „L² Technology“ as symbol of the collaboration The L-mount standard was originally developed by Leica for its products before being expanded to include other manufacturers. In 2018, Panasonic joined with Sigma and Leica to form the L-Mount Alliance. In 2001, the cooperation expanded to include the digital camera sector. Leica Camera AG and Panasonic have cooperated since August 2000, when the companies signed an agreement for lenses of digital, audio-visual equipment. The combination of our competencies in L2 Technology is another milestone in the partnership and proves that the best way to meet today's challenges in the camera market is not to segment and specialize, but to deepen capabilities in order to jointly create solutions for the future,' said Matthias Harsch, CEO of Leica Camera AG. ![]() 'We have been working with Panasonic for many years in a spirit of partnership and trust, and their extensive expertise is undisputed. Matthias Harsch (left) (CEO Leica Camera AG) and Yosuke Yamane (right) (Executive Vice President Director, Imaging Business Unit) 'I am very pleased and excited to continue working with Leica to develop technology that will enable people around the world to share their emotions.' I have always been impressed by the high picture quality and the picture-making philosophy that Leica has developed over its long history,' said Akira Toyoshima, CEO of Panasonic Entertainment & Communication Co., Ltd. 'With the arrival of an era in which photos and videos are shared globally in real-time, cameras are required to have capability to create more impressive and breathtaking expression. They will continue to develop innovative L2 Technology that will create a new imaging world.' Leica writes, 'Through this collaboration, both companies will be able to maximize the synergies by Leica's optical and imaging technology and Panasonic's video and digital technology that have been cultivated over many years in the camera and imaging market, and jointly explore new creativity and expressive power. Going forward, Leica and LUMIX will utilize L2 Technology. The collaboration allows the two companies to jointly invest in new technologies for future Leica and LUMIX products. The branding will unify each company's respective strengths, including in the development of new camera and lens products and next-generation software. The name L2 Technology is symbolic because it includes the 'L' from 'Leica' and 'LUMIX.' In their marketing activities going forward, each company will include L2 Technology. As a result of the agreement, Leica and Panasonic will work more closely to jointly develop new technologies under the name L 2 Technology (L squared Technology). Leica Camera AG and Panasonic have announced that the two companies have signed a comprehensive, strategic collaboration agreement. ![]()
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